What sets a successful business apart from others that fail?

They know exactly why they are doing what they do, and they write it down on paper so they can measure the exact impact they want to have.

It's called an Impact Statement, and every business needs one.

An Impact Statement will help keep you motivated, fulfilled and clear on how you can contribute to the world. Don't worry if you already have a business or project up and running. You can create an Impact Statement at any time and it will help you clarify and focus on exactly why you are doing something that will make your entire business journey a lot easier.

Business can be really tough, but a clear Impact Statement will be the best tool you have to help you stay focused when times get tough.

This punchy course will teach you a simple formula to creating a killer Impact Statement!

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What the course is all about

There is a simple formula to creating a killer Impact Statement that this course will teach you in your own time.

Why your business needs an Impact Statement:

  • It’s the foundation statement every good business is built off the back of.

  • Define exactly how you’re going to measure the impact you want to have.

  • Become more motivated, fulfilled and clear on how you can contribute to the world.

  • Get everyone around you on the same page and working towards the same goal by creating a clear Mission Statement first.

  • Create a living, tangible, measurable target that can evolve as much as you and your business does.

  • Set yourself up for the best possible chance at success with just a few hours of learning.

Here's what you will learn:

  • Module One: Introduction

    A brief overview of what you’re going to learn and how to get the most out of the Masterclass.

  • Module Two: Meet your Teacher

    Learn all about Tim Duggan, the author of Cult Status and co-founder of Junkee Media.

  • Module Three: What is an Impact Statement

    Discover why it’s so important and understand the basics of measuring your impact.

  • Module Four: The Anatomy of an Impact Statement

    Learn the secret formula to creating the right Impact Statement for your business or project.

  • Module Five: Impact Statement Examples

    See how other businesses you know have crafted statements that you can learn from.

  • Module Six: Create your Mission Statement

    Follow clear instructions to build the first part by defining exactly what your mission is.

  • Module Seven: Create your Impact Statement

    Step-by-step guide to creating the best foundation statement for your business.

  • Module Eight: What to do with your Impact Statement

    How to get the most out of it and continue to get value from it long after this course.

Exclusive bonuses just for you

  • Live Zoom Workshop - Refine your Impact Statement with a live one-hour workshop with Tim Duggan, author of Cult Status.
  • Downloadable Worksheet Work on your Impact Statement in your own time with these downloadable guides.
  • Notes and Presentations Receive all of the notes, transcript and presentations to learn at your own pace.
  • Official Certification Get a designed, approved and personalised certificate detailing your Impact Statement at the end of the course.
  • Meet The Community Discuss your impact and learn about others in a monthly Zoom workshop.
  • Fast Learning We know you’re busy, so we’ve turbocharged the learning so you can complete this course in just a few hours. We don’t waste your time!
  • Lifetime Access Enrol now for lifetime access to the Impact Statement Masterclass - Revisit and update your Impact Statement as often as you’d like, for life!

    • Tim Duggan

    G'day, Tim here! I'll be your guide to help you build a personalised Impact Statement for your business or project that will help give you the best chance of success. I'm a business optimist who firmly believes in the power of business to do good.

    My first book, Cult Status: How to Build A Business People Adore, was published in 2020 and named by Audible as one of the best audiobooks of the year. I have co-founded several digital media ventures, most notably Junkee Media, the leading digital publisher for young Australians, created several award-winning media titles including Junkee, Punkee, Same Same and AWOL and grew the company to around 60 full-time staff. We also had a content agency as part of the business called Junkee Studio that created engaging social content for some of the world’s leading brands like Netflix, American Express, Qantas and Westpac. I'm now in an advisory role as Editor-at-Large after selling the company to ASX-listed oOh!media, I sit on a few boards and mentor several companies that I’m passionate about.
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    Don't just take our word for it

    this is what other people have said about Tim Duggan, his work with Impact Statements and his book, Cult Status, where he first introduced the importance of Impact Statements.

    “Creating the purpose and impact statement has definitely given us something that our whole team can stand behind, and a mechanism to communicate what we stand for.”

    Ronan Mac Domhnaill, Founder and CEO, Cred.

    ““Tim’s work with us on Impact Statements have positively pushed us into a brighter future and one where we are set to have more impact, with purpose and motivation.””

    Andrew Waddel, General Manager - Australia, Tourism New Zealand

    “WOW working on my Impact Statement was so powerful! I really love that! I was struggling to put it into a way that flowed. THANK YOU SO MUCH!”

    Riana Prigg, The Generous Collective

    “Tim is one of the smartest, creative entrepreneurs. Cult Status will soon be recognised as a must-read for anyone who’s serious about business prosperity.”

    David Imrie, Principal of Paramount People

    “Cult Status has got me thinking differently. It’s challenged me to re-examine the process I use to better suit the challenges brands and consumers face today.”

    Rachael Sullivan, Partner, 3rd Space

    “If you're thinking of building a business with purpose – and frankly, if you're not, why not?! – Tim's book is a must-read.”

    Simon Crerar, founding Editor of BuzzFeed Australia

    Be 100% confident about your investment

    with our 30-day money back guarantee

    We want you to be 100% confident about your investment in this course to build an awesome Impact Statement for your business or project. 

    That’s why we are giving you a 30-day money back guarantee.

    If you’ve given the course a go and realised that it’s not for you, that’s perfectly ok with us. We understand, just email us at [email protected] within 30 days of investing in the course and we’ll refund 100% of your course fee with no questions asked.  

    FAQ's

    • How long does this course take?

      We know that you’re busy, so we’ve packed all of the information into a super tight learning experience that is all killer and no filler. You can take the course at your own pace, but if you wanted to race through it all, the videos, worksheets and the live Zoom workshop, you could complete with just a few hours of your time.

    • What if I've already started a business or project?

      There is never a bad time to create your Impact Statement. Some people are fortunate enough to do it before starting a business or getting a project off the ground, but some of the biggest success stories have come from people who have clarified their impact for a company that’s already running. It doesn’t matter what stage you’re at, just that you do it.

    • Do I need to be a founder to get value from this course?

      The course is designed to be relevant if you’re a founder, co-founder, sole trader, aspiring founder or an employee of a company. You can apply all of the same principles to big business as you do to a business idea that’s just a thought in your head for now.

    • What if I don't have an idea yet?

      If you have a general idea of what you want to do, creating an Impact Statement can be an ideal first step to help you crystallise it even further and make it more tangible. Impact Statements are designed to be living, meaning that it will grow and evolve as your idea comes to life.

    • What if I can't make the Zoom workshop?

      The Zoom workshop is a way to meet and interact with the course teacher, Tim Duggan, as well as other people doing the course at the same time as you. If you can’t make one of the workshops, you can either just join onto the next workshop, or you can elect to have your Impact Statement personally reviewed and sent back to you in the official certificate instead. It’s completely up to you.

    • Do I have lifetime access to the course?

      Yes. Your Impact Statement is a living thing and you should ideally update it every quarter or two. Whenever you need to update it, you can do the course again, or just pop into the regular Zoom workshops to speak directly with the course teacher, Tim Duggan. You can do that as many times as you’d life for the rest of your life.

    • When does the course start?

      The Impact Statement Masterclass is ready for you to start today! You can complete the video modules and worksheets in your own time, and then jump into the next available live Zoom workshop.

    • Where is the course available?

      The need for an Impact Statement is universal, so you can be living anywhere in the world and complete this course!

    • What do I get at the end of the course?

      At the end of the course you will be issued with an official Impact Statement Masterclass certificate that will include your personalised, workshopped and approved Impact Statement on it. The aim is to share it with your team, print this out and put it somewhere prominent so that you can see it all the time. It will come in handy during some of the trying times in business, trust us.